Connecting Sport & Contemporary Digital Media
Connecting Sport & Contemporary Digital Media

About Us

New Sports Media (NSM) is a multi-faceted company based - at the very heart of the British horse racing industry – in Newmarket, Suffolk and, through a dedicated and skilled team provides its clients with the capability to connect the world of sport with the potentially lucrative platform that is today’s digital media.


Possessing a wide ranging skillset, NSM’s bureau can provide you with new and lucrative revenue streams using the latest digital media giving you the best opportunity to keep in touch with your target market and helping you get your own unique message across in the most efficient manner possible.

Managing Director

NSM’s founder is Cliff Woof, who has spent his whole life in and around professional sport.

Cliff with Martin Dwyer & Frankie Dettori

From a teenage prodigy in the football hotbed that is Merseyside, through a modest career in professional football (including at Liverpool FC in the glorious Bill Shankly/Bob Paisley era) and then, in the lower leagues, with Southport and Morecambe, through his position at Stanley House Stables in Newmarket with Group One-winning trainer, Gavin Pritchard-Gordon, to his successful management of a young Frankie Dettori and Derby-winning jockey, Willie Ryan. 


Creative, energetic and, with a real passion for his work, he has since been responsible for many innovative, new concepts in the racing and betting jungle before he followed up with the successful management of a string of racehorses both for himself, and for countless others, through successful syndication. He has been central in the marketing and promotion of racing and betting to the mass market for over 25 years, being a strategic partner and valued customer of Channel 4’s Teletext service and now enjoys a fruitful association with the majority of the country’s racing media outlets.

His passion is football, his business is racing and his enthusiasm for both sports is undiminished, his experience extensive! Cliff has now assembled an enthusiastic, hard working & experienced team at NSM’s media bureau, who are both ready and able to bring you all the success your enterprise deserves.


Contact us and join a winning team!

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© New Sports Media 2020.
Registered in Great Britain. Company number 04196129. Registered address: Lushington House, 119 High Street, Newmarket, Suffolk. CB8 9AE